Chapter
01Chapter 01: Brand
Where STRIDE comes from, what it stands for, and how it sounds.
In this chapter
One team, one standard, every start line. This chapter sets out what STRIDE stands for and how we show it — use it whenever you write, design or build something that carries our name.
When a jersey, a checkout page and a race-day post all feel like they came from the same coach, athletes stop wondering who we are and start trusting what we make.